Sunday, January 28, 2007

Google vs. Windows Live

Has anybody seen the latest ads for Windows Live search, Microsoft's latest attempt to compete with Google? One of the ads features a woman searching for someone to move her cats with the search term “cat movers”. I ran the search on Windows Live search and Google.

When I ran the search, Windows Live returned a stock listing of Caterpillar, Inc. (from Google Finance, no less) as its first unsponsored link, a top-level directory type spam page as its second, and a search site to find movers as its first ad-link.

Google returned an article about moving cats as its first link, an article about a cat's psyche(!) on moving day as its second, and a pet mover as its first ad-link.

(Results subject to change).

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